Maximize your exposure to SME Outsourcing’s 60,000 visitors and
project owners each month, by advertising within our outsourcing web pages. Advertise with us now an receive you $5 sign up bonus to put towards your first advert. To start advertising with us simply click here.
Benefits
Well-placed, well-designed banner advertisements can be an integral part of
an effective outsourcing marketing strategy. The secret is setting clear, single-focused
objectives and having systems in place to measure the results. Banner advertisements
can:
- Drive Traffic. A banner on an industry-specific site or other high-volume,
focused site can drive traffic to your own web site to generate leads for
follow up.
- Increase Brand Awareness. Studies conducted by for the Internet Advertising
Bureau indicate that brand awareness increased an average of 5% from the use
of banners. That means project owners knowing who you are when they see your bid.
- Announce News. To call attention to new developments or to feature high
profile issues, banners can be a cost effective means to reach large numbers
of people quickly. The success with which your banner achieves these objectives depends on the web site, the banner message, banner design,
banner “refreshment” rate and testing.
Message
Banner objectives can vary from pure brand awareness to enhance you bid winning
potential through to pure "action-oriented".
If branding is the objective, the consistent use of an easily recognizable logo
or message is the most important feature. A high number of impressions is a
priority enabling project owners to see your logo regularly while the number
of click-throughs is secondary. Branding banners typically have a relatively
long life.
If an "action" is the objective (ie. driving traffic to your web site,
or generating leads), then a high percentage of click-throughs is the prime objective.
In such cases, banners can be compared to the outside of a direct mail envelope,
suggesting the need to entice readers to open the envelope or “clickthrough”
to see "inside" your web site - it takes an enticing offer and an interactive
design to increase clicks. Such banners have a short life (typically less than
4-8 weeks).
- Focus on a benefit. What is the benefit for the reader to click through
or to begin a relationship with your company? Try slogans such as "Learn
how to increase productivity and decrease costs".
- Use questions. Initiate interaction, draw people to your banner and motivate
them to click through with an intriguing question, such as "Looking for
eCommerce system software you can rely on?"
- Use cryptic messages. These can increase click-through up to 18%. People
may be intrigued to find out what the banner is about when the advertiser
is not revealed. However, bear in mind that, in such cases, branding is forfeited
in exchange for curiosity.
Design
Bright Colours can attract attention. Some studies have found that
blue, green and yellow are more effective than white, red, and black. This
may depend on your target and your product/service. Animation will also attract attention. It has been shown that movement
can increase response rates by 25%
Routine Refreshment
Click-through rates will drop off after a certain point. Where that point is depends
on your market and your message. Regardless, be prepared for "banner burnout"
and replace your banner regularly with new designs and new messages. You could
even rotate your banners – eg. 4 weeks on, 2 weeks off - to maximize click-throughs.
Checking Statistics
By far the simplest way to do this on SME Outsourcing is to check your banner
statistics directly on the SME Outsourcing server yourself. Access to your
web site from a banner on SME Outsourcing is tracked using our banner management
program. Statistics such as click-throughs, IP addresses, country of origin and
impressions are tracked for each banner. All banner advertisers can log in at
any time.
Advertising management
To advertise with us and view your banner statistics in real-time, simply click here and log in using
the Username and Password of your choice. Advertise with SME Outsourcing
now and increase your chances of winning those profitable projects. |
